La Serena, discover our favourite private beach in Saint-Tropez

Located on the legendary Pampelonne Beach, famed for its crystal-clear waters, La Serena stands out along Boulevard Patch with its serene décor of light wood, its attentive service, and its soothing atmosphere. “It’s not just a beach, it’s yours,” says its talented director, Terence Turchi-Fridrici.

During your stay at the Hôtel de Paris Saint-Tropez, after taking a refreshing dip in the stunning rooftop pool, escape to La Serena to lounge in the sun, sip a delicious cocktail, or savour the Chef’s sun-drenched cuisine.



The promise of a seaside escape just minutes from the Tropezian five-star hotel.

plage privée à Saint-Tropez

An idyllic tribute to iconic Saint-Tropez

On the fine sands of Pampelonne, the legendary beach made famous by the filming of Roger Vadim’s 1956 movie And God Created Woman, La Serena is a privileged retreat located just fifteen minutes from the centre of Saint-Tropez.



Rocked by the rhythm of the waves, comfortably settled on a sun lounger facing the bay, this is where dreams of the deep blue come to life. Made-to-order cocktails, fresh and generous salads, musical aperitifs — the private beach in Saint-Tropez La Serena promises a day devoted to gentle pleasures and sunlit indulgence.

Senses Awakened on a Private Beach in Saint-Tropez

A Restaurant Celebrating Mediterranean Specialties

During your visit to La Serena, savour the flavourful and creative cuisine of the Chef. Ingredients are locally sourced, with a strong focus on short supply chains to offer a fresh, seasonal, and delicious Mediterranean menu. Perfect culinary pleasures that truly embody the spirit of holidays.

Se rendre à l'Hôtel de Paris - Plage La Serena

Wind up your day with a tropical cocktail to the sound of music as you watch the sun go down over Saint-Tropez. La Serena offers a vast choice of fresh fruit juices and made-to-order cocktails, together with a carefully-curated wine list paired with dishes to share. And you can do it all again tomorrow.

Our Golden Key concierges will be delighted to assist you and provide you with expert advice on planning your stay in Saint-Tropez and the Côte d’Azur or nearby Provence.