Saint-Tropez Couleur Bleu 2025, our Tribute to Sagan
Every summer has its own special flavour in Saint-Tropez and this season promises a deliciously vibrant homage to literature, colour and the sea. A poetic dialogue between the world of Françoise Sagan and the hotel’s artistic spirit…
Heralding the start of Summer 2025 in Saint-Tropez, “Saint-Tropez Couleur Bleu” is a delightful event celebrating creativity and literature. This year’s eighth edition is honouring the singular gaze of French author Françoise Sagan. The Hôtel de Paris Saint-Tropez is proud to be teaming up with this exciting initiative, placing culture and creation at the beating heart of the summer season.
In tribute to this liberated and audacious writer, the hotel’s lounge bar “Les Toits” will be serving Françoise Sagan’s favourite cocktail: the Sagan High-Tea – a delicate and unexpected drink with an elegant signature, just like the one Sagan placed at the bottom of her manuscripts.
Hôtel de Paris Saint-Tropez, partner to the event “Saint-Tropez Couleur Bleu 2025”
Saint-Tropez’s landmark events always keep pace with the times, but never lose sight of their soul. For the last eight years, every new edition of “Saint-Tropez Couleur Bleu” has paid homage to an iconic figure with a destiny intrinsically tied to that of the peninsula. After Paul Signac in 2022, Colette in 2023 and Brigitte Bardot in 2024, the 2025 edition is celebrating Françoise Sagan and the 90th anniversary of her birth on June 21st, 1935.
The village lighthouse – a timeless symbol standing serenely facing the Med – will be dressed to impress, with a new work of art by JBC Art inspired by Sagan’s liberated yet sensitive world. Ushering in this year’s edition, focusing on art, heritage and the sea and led by patrons Agnès Bouquet and Maxime Eelsen, the official opening is scheduled on June 14th at 7 p.m. The Hôtel de Paris Saint-Tropez is thrilled to be partnering with the event again this year as part of our pledge to culture. As the village pays tribute to an icon, between sea and sky in the warm sunshine of June, our five-star hotel continues to assert its commitment to the creative spirit of Saint-Tropez through this enriching collaboration.
Admire the village lighthouse adorned with artwork for this year’s edition of “Saint-Tropez Couleur Bleu” in tribute to Françoise Sagan, from June 14th to November 1st, 2025.
Tea with a dash of scotch – the birth of the Sagan High-Tea cocktail
There are mornings on which legends are written in silence, in the blur of an alarm clock that went off too soon. That day, Françoise Sagan had accepted an interview with the magazine Elle. An incorrigible night owl, she was barely awake when the journalists arrived at 10 a.m. Steaming cups of tea were served, but in her drowsy state she couldn’t manage to concentrate on the journalists’ questions. She slipped a quiet word to the maid, who duly returned with a bottle of scotch in hand, pouring a splash into Sagan’s tea. Both tender and insolent, this scene – related by Sagan’s son Denis Westhoff thanks to the precious testimony of Olivia de Lamberterie – birthed the Sagan High-Tea. This exclusive cocktail, now on the menu of our rooftop bar “Les Toits”, combines the mellow taste of smoked Chanoyu black tea with the warmth of a dash of scotch, spiked with a few drops of tangy southern lemon. Audacious, subtle and resolutely liberated… Just like the author herself.
Sagan High-Tea cocktail, on the menu of the Hôtel de Paris Saint-Tropez’s lounge bar “Les Toits” this summer.
A Saint-Tropez address anchored in the local arts scene
The Hôtel de Paris Saint-Tropez has always cultivated close ties with the local cultural and artistic scene. More than just a simple place of stay, our hotel is a genuine hub of creativity and exchanges. Every season, carefully-curated works of art enjoy pride of place in the hotel’s various spaces, offering guests and visitors alike a full immersion in ever-changing artistic worlds. Among others, the 2025 exhibitions showcased at our high-design hotel in Saint-Tropez are celebrating Patrick Rougereau and Andrea Roggi. Our taste for sharing and dialogue continues with the literary Conversations led by Agnès Bouquet, bringing together writers, philosophers and literature enthusiasts in an intimate and inspired atmosphere. The Hôtel de Paris Saint-Tropez’s resolutely different philosophy has made it a living legend in the village, at the crossroads of art and culture.
The hotel’s restaurant-lounge bar “Les Toits” is open every day and welcomes both hotel and outside guests. A perfect opportunity to savour the iconic Sagan High-Tea cocktail! To book your table or stay at the Hôtel de Paris Saint-Tropez, please contact us at contact@hoteldeparis-sainttropez.com
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