{"id":4143,"date":"2022-12-15T10:40:00","date_gmt":"2022-12-15T10:40:00","guid":{"rendered":"https:\/\/hoteldeparis.wpengine.com\/luxury-hotel-history-saint-tropez\/"},"modified":"2024-10-21T09:12:17","modified_gmt":"2024-10-21T09:12:17","slug":"luxury-hotel-history-saint-tropez","status":"publish","type":"post","link":"https:\/\/hoteldeparis-sainttropez.com\/en\/luxury-hotel-history-saint-tropez\/","title":{"rendered":"The story of Saint-Tropez’s first luxury hotel"},"content":{"rendered":"\t\t
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The story of Saint-Tropez's first luxury hotel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tD\u00e8s 1887, Saint-Tropez s\u00e9duit d\u00e9j\u00e0 Guy de Maupassant, puis le peintre Paul Signac pour qui l\u2019ancienne cit\u00e9 corsaire est la \u00ab huiti\u00e8me merveille du monde \u00bb. Bient\u00f4t, de nombreux artistes affluent pour travailler sous la lumi\u00e8re si particuli\u00e8re de la presqu\u2019\u00eele : \u00e9crivains, dramaturges, cin\u00e9astes\u2026 L\u2019histoire de Saint-Tropez est lanc\u00e9e. Un paradis tout trouv\u00e9, berceau de celui qui deviendra bient\u00f4t un prestigieux h\u00f4tel de luxe \u00e0 Saint-Tropez, d\u00e9sormais intimement li\u00e9 \u00e0 l\u2019histoire du petit port de p\u00eache devenu c\u00e9l\u00e8bre.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1931 : the genesis of an exceptional place<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 1925, Augustine and Marcelin Aubour – a young married couple from Saint-Tropez – took over the management of the Bar du Littoral, located at the village entrance. The bar faced a large plot of land, where Augustine rapidly envisioned erecting a hotel<\/strong>. The building work began in 1930 at a time when Parisian tourists were beginning to flock to the peninsula, sparking the decision to baptize the new establishment the “H\u00f4tel de Paris”.<\/strong>\u00a0Inaugurated in 1931, it soon became a favourite haunt for artists on a quest for inspiration.<\/p>\n

The H\u00f4tel de Paris was topped with an additional floor in the Fifties to offer a total of 70 rooms, including the village’s first rooms fitted with air-conditioning.<\/p>\n

Very soon, the hotel was fully booked for much of the year. It was the new place to be for Parisian high society<\/strong> (Colette, Coco Chanel, Brigitte Bardot and Jean Cocteau to mention just a few), as well as American celebrities such as Rita Hayworth and Clark Gable. The worlds of cinema, music, French song and sport all rubbed shoulders here.
\nLe\u00ef Mouscardins<\/strong>, presided by Chef Ren\u00e9 Goujon, was a highly-reputed eatery where people came to savour Bouillabaisse and Grand-Marnier souffl\u00e9. But habits changed in the early Seventies. The restaurant closed its doors after the chef died in 1976 and the family business followed suit in 1992 after the death of Augustine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2013 : the rebirth of a phoenix<\/strong><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new family of owners, under the impetus of businessman Claude Dray, undertook a\u00a0complete metamorphosis of the hotel<\/strong>. The finest professionals were put to work under the stewardship of Saint-Tropez architect Fran\u00e7ois Vieillecroze.<\/p>\n

Unveiled in February 2013, the reborn H\u00f4tel de Paris Saint-Tropez is an iconic establishment, fearlessly embracing the 21st century after a 20-year absence. Blending beautifully into the village’s architectural landscape, it is as majestic as its backdrop. The elegant fa\u00e7ade gazes over Place de la Gendarmerie, while the sublime rooftop harbours a heated pool, restaurant and bar. The 90 rooms and suites \u2013 some with views over the sea and new port – are elegantly set around a tree-lined patio. A stunning Spa by Clarins completes the ensemble.<\/p>\n

The spacious and contemporary lobby reflects the singular and astonishingly contemporary character instilled in the hotel by interior designer Sybille de Margerie. A unique sight catches the eye as soon as one pushes open the door: a monumental chandelier courtesy of SM Design, comprising 3,500 shimmering, ivory-coloured aluminium petals.<\/p>\n

Inaugurated in February, the new H\u00f4tel de Paris Saint-Tropez reveals itself to Tropezians, an iconic establishment that now embraces the twenty-first century.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2013-2023 : a cultural beacon<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keen modern and contemporary art collectors, the new family of owners became actively involved in Saint-Tropez’s cultural life, propelling their five-star establishment into the limelight as a privileged partner to various events hosted by the town council, including Saint-Tropez Couleur Bleu and exhibitions at the Mus\u00e9e de l\u2019Annonciade. Today, the hotel is a reputed cultural venue, welcoming the Conversations with Agn\u00e8s<\/strong> literary meeting every month since 2016. A exciting new literary event, the Best Title Prize<\/strong>, was launched in 2022.<\/p>\n

In parallel, artists, sculptors and photographers are regularly invited to show their work at the hotel, with highlights over the years including the mythical Paris Match exhibition entitled\u00a0“Saint-Tropez and its Legendary Stars”<\/strong>, showcasing photos from the golden years when guests often stumbled upon Brigitte Bardot, Sacha Distel or Alain Delon roaming the old port. Photographers L\u00e9onard de Raemy and Willy Rizzo have been celebrated here too, along with comic book writer and artist Manara, sculptors Anne & Just Jaeckin, David Kracov<\/strong> and Sylvain Subervie and, more recently, Jean-Michel Folon, Fred Allard, Catalano and Mauro Corda.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Standing proudly at the village entrance since 1931, the H\u00f4tel de Paris Saint-Tropez is a genuinely iconic address that continues to accompany the modern-day story of Saint-Tropez and attract travellers seeking an exceptional experience. One day, during the hotel’s restoration work, Claude Dray declared, “It will be the second lighthouse of Saint-Tropez”. And he was right…<\/em><\/strong><\/p>\n

The H\u00f4tel de Paris Saint-Tropez celebrate the 10th anniversary of its rebirth in 2023.<\/em><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Right under the sun<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

explore The story of Saint-Tropez’s first luxury hotel 1931 : the genesis of an exceptional place In 1925, Augustine and Marcelin Aubour – a young married couple from Saint-Tropez – took over the management of the Bar du Littoral, located at the village entrance. The bar faced a large plot of land, where Augustine rapidly […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,1],"tags":[],"class_list":["post-4143","post","type-post","status-publish","format-standard","hentry","category-hotel-en","category-uncategorized"],"acf":[],"yoast_head":"\nThe story of Saint-Tropez's first luxury hotel - H\u00f4tel de Paris Saint-Tropez<\/title>\n<meta name=\"description\" content=\"Standing proudly at the village entrance since 1931, the H\u00f4tel de Paris Saint-Tropez is a genuinely iconic address that continues to accompany the modern-day story of Saint-Tropez and attract travellers seeking an exceptional experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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